Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment
Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior. The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production. Included Features: • A variety of realistic reading passages • Career-specific dialogues • 45 reading and listening comprehension checks • Over 400 vocabulary terms and phrases • Guided speaking and writing exercises • Complete glossary of terms and phrases Books/Sections 1-3 of Career Paths are rated for the Common European Framework of Reference for Languages at A1, A2 and B1 respectively. Components: The Teacher's Book contains a full answer key & suggested answers. The Teacher's Guide contains thorough lesson plans, answer key & suggested answers. The Audio CDs contain all recorded material in American English and British English. The Cross-Platform Application (Windows 7+, OS X 10.7+, iOS 6+, Android 4.2+) contains the book's contents, all audio material, interactive activities, auto-correction and videos.
